Basic HTML Version
01732 759725
sponsored profile
20 Print.IT Reseller
With pressure on margins and
changing patterns of consumption
continuing to challenge the EOS and
technology sector, VOW says that
its capabilities as a technology and
broadline wholesaler that continually
invests in the market offer significant
advantages to resellers.
The wholesaler maintains that its mix
of specialist and broader sector expertise
gives resellers a powerful platform for
building their businesses, despite the
challenges of multiple competitors, price
transparency and the emergence of Gen Y
in the workplace.
The right partner
“A robust way for the reseller to combat
market challenges is to get on board with
the right wholesale partner, review their
business and be open to making changes
and adding to their offering where it’s
right to do so,” says VOW Channel Director
Nikki Todd.
“We support this by taking the time
to get to know each dealer and their
business model. We know there is no ‘one
size fits all’ solution and every business
deals with different issues, so our account
managers tailor their support and advice
accordingly.”
Todd says that many technology
and EOS resellers start their relationship
with VOW on the strength of its links
with manufacturers. VOW has 18 direct
relationships with leading technology
vendors including Brother, Canon, Epson,
Imation, Kyocera, Lexmark, Panasonic,
Philips, Samsung, Sony, Xerox and HP –
more than any other broadline wholesaler.
VOW has been an HP authorised
distributer for more than 11 years, servicing
the biggest HP resellers in the UK. “This
ensures competitive pricing on the market
leading OEM brand and better support and
access to marketing portals,” says Todd.
She adds: “Our technology strengths
give the EOS reseller a great base
from which to diversify into other
complementary categories. Facilities
supplies – a UK market worth £5 billion –
office products and furniture all offer great
opportunities for additional margin.”
VOW has more than 100 direct
relationships with some of the biggest
facilities supplies brands, ensuring back
The value of wholesale
Business products and services wholesaler VOW says that
equipping EOS and technology resellers to build margin in
demanding times will continue to be a key driver for 2014
and beyond.
Our
technology
strengths
give the EOS
reseller a
great base
from which
to diversify...
end and commercial support. “We offer
specific category training in facilities
supplies and now stock more than 5,000
facilities supplies lines, making this a
potentially lucrative complementary
proposition for the IT reseller,” claims Todd.
She says that VOW makes ongoing
investments in the market because
this gives resellers an enhanced ability
to capture market share. “Our market
research is a significant part of this,
meaning that we have up-to-the-minute
knowledge of category trends, emerging
category trends, product sets within each
category, technology and the environment,
all of which dictate change and the
speed of change. This is invaluable to our
resellers.”
Dedicated resource
VOW’s National EOS Specialists (NES) team
is a dedicated resource with more than 30
years’ technology sector experience. The
dedicated NES account management team
works with EOS and technology resellers
across the UK to help them take advantage
of VOW’s direct manufacturer relationships
in technology and other categories.
“Our NES team is one of VOW’s
greatest assets and makes life far simpler
and easier for the technology reseller.
Individual account management, industry-
leading logistics and strong support on
contract tenders help to complete the
picture on how we make a huge difference
to the IT reseller,” says Todd.
“VOW is all about innovation and
collaboration in the way that we work with
our resellers, suppliers, employees, industry
associations and shareholders. These
consultative partnerships enable us to
develop effective future strategy, increase
flexibility and harness innovation wherever
needed. Ultimately this means that we
continue to stay ahead and the resellers
who work with us are in the strongest
position for growth moving forwards,” she
concludes.
www.voweurope.com
Technology and EOS resellers interested in
opening an account with VOW or who already
have an account but want to learn more about
the benefits of HP Authorised Distributor status
contact the NES team at VOW on 0844 980 8220.
Nikki Todd,
Channel Director,
of EOS and
technology
Resellers