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Print.IT Reseller 0870 903 9500
Philips, famous for its fax machines,
is moving into the business printer
market with the launch of two 24
page per minute mono laser MFPs,
the MFD 6135d and MFD 6170dw.
Based on a brand new printer engine,
these highly productive devices combine
the ease-of-use of Philips consumer devices
with the versatility demanded by business
customers, including automatic two-sided
printing/copying, wireless connectivity,
colour scanning and a choice of standard
or high yield cartridges.
Philips is supporting the devices with a
new distribution strategy and purchasing
options. Unlike its fax machines, which are
sold through the retail channel, Philips is
taking its product to market via leading
distributors VOW, Beta and Spicers and
their network of business equipment
dealers and IT resellers.
The new machines will enable resellers
to capitalise on rising demand for A4
mono MFPs as businesses and consumers
continue to make the transition from
single function to multifunction devices.
According to IDC’s Western Europe
Quarterly Hardcopy Peripherals Tracker,
total printer shipments in Western Europe
contracted by 8.7% in the third quarter of
2011, but MFP shipments grew by 3.4%.
Being mono devices, they also meet the
demand for affordable output at a time
when small businesses are trying to save
money and reduce costs.
Philips is supporting the new products
with a variety of purchasing options
and special promotions to give resellers
maximum value for money. For fexibility,
the MFPs and consumables can be bought
on a standalone basis or in a copier-like
bundle with three years' worth of supplies.
Mark Ivens said: “This is a very exciting
launch for Philips. These new machines are
our frst business-class laser MFPs and we
are putting a lot of resources behind them
to make sure they are a big success for us
and our dealers. We are confdent that the
combination of the Philips brand name,
great support and genuinely impressive
technology will give dealers something
new and exciting to put before their
customers.”
STYLISH & COMPACT
The MFD 6135d and MFD 6170dw are
aimed at small businesses, small work
teams and home workers with advanced
document processing needs. The stylish,
compact devices give business users
everything they need for day-to-day
information creation, distribution and
management, including a mono printer/
copier, colour scanner and fax, with true
multi-tasking so that one person can use
the scanner while another is printing.
Both models can be used as standalone
or networked devices and offer the
following core functions:
Print. The network-ready MFDs are
based on a 24ppm A4 mono laser engine,
with automatic two-sided printing and a
top resolution of 1200 dpi. When printing
on both sides of the page, the MFD
6135d/6170dw still prints at an impressive
16ppm. All-in-one cartridges are available
in capacities of 1,000 or 3,000 pages,
enabling resellers to meet the needs of
businesses whether they buy on ticket price
or cost per page.
Copy. Both devices include a versatile
24ppm copy function producing output
of the highest quality thanks to Philips’
impressive Crystal Copy technology. This
clever feature enhances copies of poor
originals, for example by lightening grey
areas of grubby originals or darkening text
to improve the legibility of faint documents.
Scan. The high quality network colour
scanner has a top resolution of up to
4800dpi, enabling originals to be captured
in all their glory for electronic archiving,
distribution, editing or re-purposing. Scans
can be routed to a USB key, network folder,
PC or email.
Fax. A Super G3 plain paper fax is
still a useful feature to have for security
or as back-up in case the email system
fails. Leveraging Philips’ expertise in fax
technology, the MFD 6135d/6170dw
cover story
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Philips means business
The introduction of Philips’ frst business-class MFDs give
resellers a new opportunity to compete in the key growth
area of A4 MFPs