With over 30 years’ experience,
the group partners with 350 global
technology brands, employs over
1,600 people and works with
over 14,000 resellers, e-commerce
operators and retailers across Europe.
Earlier this year, it established a
single brand name – Exertis – a move
that was designed to communicate its
scale, knowledge and experience in the
technology sector. In the UK, the rebrand
included Advent Data, Gem, Micro-P and
MSE, all of which now trade under the
Exertis brand.
Robert Barneveld, Exertis Advent
Sales Director, said: “Our new name is an
important step in redefining our position
and helping our customer and vendor
partners gain access to an improved range
of services and opportunities which will
help drive their businesses forward. The
name Exertis reflects our energy, drive,
ambition and our commitment to going the
extra mile and making things happen.”
1,000s of lines
Established 23 years ago, trade only EOS
distributor Exertis Advent, which employs
113 people in the UK and operates from a
purpose built distribution centre in Elland,
West Yorkshire, continues to be one of
Europe's fastest growing distributors in the
industry. The company holds in excess of
£14 million stock, giving customers access
to thousands of lines from all leading
manufacturers.
Its customer base encompasses large
IT and communications resellers and
dealers; retailers, including specialists,
grocers, catalogue and small independents;
e-tailers; specialist IT and communications
resellers; and value-added resellers,
system integrators and technology service
providers.
Exertis Advent is one of the UK’s leading
providers of original ink and toner supplies.
The company has direct relationships with
the major OEM brands and also offers
its own range of remanufactured toner
cartridges - Image Excellence.
Image Excellence, which comprises
Excellence and
expertise in EOS
Exertis Advent, formerly Advent Data, is now part of Exertis,
one of Europe’s largest and fastest growing technology distribution,
supply chain and specialist service providers.
Robert Barneveld, Exertis Advent Sales
Director, confirmed that growth is firmly
on the agenda through an increased
foothold in all market sectors.
predominantly HP remanufactured toner
cartridges, provides resellers, e-tailers
and VARS with a strong customer value
proposition. “There are many organisations
now demanding a lower priced more
environmentally friendly alternative and
the ability to offer quality, remanufactured
products in a highly competitive market
place is a compelling opportunity,” adds
Barneveld.
Continuing to grow
Last year saw the company win significant
new business from VARs and B2B resellers.
“We offer the channel a reliable, efficient
and quality service, delivering the right
products, at the right price, on time - every
time,” Barneveld said. Orders are fulfilled
from Exertis Advent’s extensive stocks
and can be delivered direct to the end
user through a variety of bespoke delivery
options.
As far as 2014 is concerned, Barneveld
confirmed that growth is firmly on the
agenda through an increased foothold in
all market sectors.
“Our long-term aim is to establish a
beneficial working relationship with all of
our customers and we will be introducing
a number of new initiatives in 2014 to
support that,” he said.
This includes an enhanced offering
for online traders. The company already
provides a range of web products, such as
an ink and toner finder, that resellers and
e-tailers can add onto their own websites
and this is an area which will see further
investment.
“We remain committed to exceeding
expectations through best in class
customer service and in getting it right,”
said Barneveld. “This business is all about
partnership and we add value in lots of
ways, by working with our dealers and
resellers to deliver services and solutions
that are of real, measurable benefit to
them and their business.”
Exertis Advent
Print.IT Reseller
eseller
.co.uk
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